Email Marketing Is a proven customer creation and retention tool. This is precisely why every smart business in the world has an email list.
Email is one of the quickest ways to contact customers, so it’s important that your business use this channel to push information that’s relevant for customers. An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email. Because these subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin). They are extremely interested in what you have to offer.
According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in USA. People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
Many businesses think Email marketing is dead
Don’t make the mistake of thinking that email marketing is useless and that everyone deletes bulk email and never looks at it. If the people on your mailing list are genuinely interested in your products or are your previous customers, then your emails have a much higher opening rate; compared to sending your emails to complete strangers. But why is it so important to collect emails anyway?
Email gives your business a creative outlet to prove that you understand a prospect’s problem, that you can provide a solution and can do well. Email is the most scalable way to make sales with new customers and build deeper relationship with existing customers.
When you build an email list it’s yours
You don’t have to worry about a third party changing the rules on you. For contrast, a free service like Facebook can decide to decrease the reach you had with your fans to encourage businesses to pay for ads, but you don’t have these types of restrictions when someone has given you permission to send them useful emails. You do not own Facebook, Twitter, or Google. Your marketing efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
What can I do with Email Marketing?
There are many approaches to take as to what kind of information you want to send to your email database of identities. It could focus on articles with useful information, seasonal special offers, company news and upcoming events, DIY Tips, curiosa, straight up hard sales text, or combinations therein. Whatever you choose it should be interesting and useful/helpful.
Some are still hesitant to ask customers for their email contact information. Viewing it as an unnecessary time-spend, they opt out of gathering this form of contact. But our research shows outbound email hosts a range of benefits that don’t exist in other channels. It is certainly worthwhile for organizations to take that couple of moments and collect email addresses from customers.